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Nurse Practitioner Open Journal Policies




"Advertising" and "advertisement" refer to the provision of space to promote products or services in exchange for payment or other consideration. Examples of online advertising include banners, buttons and any other type of promotional consideration, fixed or animated, with or without hyperlinks.

"Advertorials" refers to advertising where the client has sole editorial input.

"Editorial content" means content that is not advertising.

"Professional publications" refers to publications whose primary focus is to provide non-clinical information on professional issues to nurse practitioners.

"Scholarly publications" refers to publications that are peer-reviewed, Nurse Practitioner -focused and provide primarily scientific and research-based content targeting a Nurse Practitioner audience.

"Sponsorship" refers to unrestricted educational grants or other contributions for print and online publications, products and services that assist with the production or promotion of publications, products or services. In return, the support of the sponsor is publicly recognized for a specified period of time.


Core Principles


Integrity and credibility

We actively solicit advertising in recognition of the benefits such advertising might bring in the attainment of its purposes and those of the NPOJ.


The integrity and credibility of the NPOJ and its members shall be the overriding consideration in all advertising and sponsorship activities. It is in the best interests of the NPOJ and advertisers to ensure that the products remain a trusted, credible source of information for nurse practitioners and others.


We recognize that advertising opportunities must be pursued only as they do not impede the following core principles:


  • editorial independence and institutional integrity 

Editorial independence


Editorial decisions are not influenced by advertising and are made without consideration of the advertising scheduled to appear. Advertisers will not determine specific editorial content or in any way influence editorial decision-making, nor will they have the opportunity to review any material prior to publication. Advertisements will not be sold on condition that specific editorial content will be subsequently produced. Further, advertisements will not be accepted where the fact of the advertisement or sponsorship would raise a reasonable inference of influence on editorial content or decision-making, or of the NPOJ or its subsidiaries’ endorsement of the sponsor or its products or services.


In those cases where the NPOJ endorses a particular product or service as a preferred supplier, such endorsement will be made transparent.


Although readers and advertisers may be provided with general information about the editorial content of an upcoming publication (e.g., theme issues, clinical practice guidelines, continuing series, supplements, conference proceedings), specific details about the content are confidential until publication.


Administrative Procedures


Administrative procedures are in place to ensure adherence to the core principles. For example, the Editorial Board will have final approval of all advertised content. No person will be asked to compromise their editorial independence.


Individuals may register comments or complaints about advertising, to start, by contacting the Editor-In-Chief of the journal. Every effort is made to provide contact information for registering a complaint. 




  1. Advertisements must comply with the core principles. Advertising space will not be sold on condition that specific editorial content will be subsequently produced.

  2. Advertisements for products, services and public service messages that compete with those offered by the NPOJ or its subsidiaries, are not eligible. Exceptions may be made; any such decisions will be determined in accordance with the stated review process.

  3. Advertisements of tobacco products, alcoholic beverages, weapons, gambling or pornography, or of products that violate NPOJ policy, are not eligible.

  4. Advertising must be factually accurate, must not be misleading and must be in good taste.

  5. Advertising must adhere to human rights legislation and not discriminate on any prohibited grounds.

  6. A distinction is maintained between advertising and editorial content. All advertising, including advertorials, must be clearly identifiable as advertising and must not be confused with editorial content in format or appearance; it may not be associated with NPOJ logos, trademarks or other markings.

  7. The fact that an advertisement has appeared in a publication, product or service shall not be referred to in collateral advertising.


Review Process


  1. All new advertisements will be reviewed prior to publication or electronic posting.

  2. We reserve the right of final approval and the right to refuse any advertisement. The Editorial Board will meet to discuss and resolve particular issues and exceptions that might arise under these guidelines ― in particular, the core principles of editorial independence, and institutional integrity.

  3. All advertising should meet the appropriate standards for advertising of that product or service under all applicable Canadian laws. For example:

    • All prescription drug advertising directed at health professionals must be reviewed by the Pharmaceutical Advertising Advisory Board (PAAB)  PAAB maintains a Code of Advertising Acceptance and clears advertising prior to publication to ensure claims meet Code standards. Proof of review is required. For more information visit  

    • Advertising for food and beverages, non-prescription drugs and natural health products must comply with all applicable legislation and guidelines. Advertising may be pre-cleared for compliance by Advertising Standards Canada (ASC)  . For more information visit  .

  4. Advertising for instruments and devices or any part, component or accessory, intended for preventive, diagnostic or therapeutic purposes must comply with the provisions of the Medical Devices Regulations, under the Food and Drugs Act. This includes contraceptive devices but does not include drugs. Proof of the legal right to advertise these products in Canada may be required.

  5. All advertising must be in compliance with the World Health Organization's International Code of Marketing of Breast-milk Substitutes (for more information visit ). The code covers breast-milk substitutes and any products represented as partial or total substitutes, as well as related paraphernalia such as feeding bottles. The code prohibits advertising or promotion of these products in any material directed toward the general public and requires that information provided by manufacturers and distributors to health professionals be restricted to scientific and factual matters. Placement of advertising will be governed by the core principles.

  6. Placement of editorial content adjacent to advertising on the same products or topics is avoided whenever possible in scholarly publications. When a scholarly publication uses designated pages for repeat features (e.g. the lead editorial or to highlight articles of interest in the journal) any placement of an advertisement adjacent to related editorial content should be seen as coincidental. Exceptions may be necessary when a publication dedicates significant editorial space to a particular theme or clinical issue, but such exceptions will not impede the core principles.

  7. Advertisements for products and services are eligible to be placed adjacent to editorial content on the same topic in consumer and professional publications, provided there is no reasonable inference of a commercial connection or relationship between the product or service being advertised, the manufacturer of the products or services and the editorial content of the NPOJs’ endorsement of the advertiser or its products or services.


Link from Advertisement


  1. Users must have the option to click or not click on an advertisement. The advertisement must not obscure the screen page such that the user has to click on the advertisement to proceed further.

  2. Links to advertisements may only be embedded in the text of editorial content where it is apparent that the link is to an advertisement.

  3. Users must not be sent to any other website unless they choose to do so by clicking on an advertisement link. The destination page will appear in a new window or tab.

  4. If an advertisement is to link to a page off the NPOJ website (add website here), the page will be reviewed prior to acceptance of the advertisement. The advertiser may not change the linked page during the term of the contract without prior review and approval.

  5. Any website to which an advertisement is linked must comply with the laws and regulations of Canada.

  6. We reserve the right to not link or to remove links to other websites.

  7. We do not assume any responsibility for material on the linked site.

  8. NPOJ trademarks may not appear on any other websites or linked pages without prior written approval.

Editorial Board Member Submission of Articles for Publication


Editorial Board Members of the NPOJ are eligible to submit articles to be considered for publication.  The following will apply:


1.  NPOJ Editorial Board Members will submit their article, drafted as per the NPOJ submission guidelines by email directly to the Editor-in-Chief.  If the Editor-in-Chief wants to submit an article, she/he will do so by submitting their article drafted as per the NPOJ submission guidelines by email directly to an Editorial Board Member. In this way, the article will not be vetted through the online submission process and, therefore, the review process will not be available to the author/Editorial Board Member.


2.  The person receiving the email will secure two peer-reviews, which will be anonymized and submitted to the Author/Editorial Board Member.  


3.  If the Author/Editorial Board Member wishes to contest the reviews, or final decision, the paper will be submitted to a separate Editorial Board Member for their input.  This decision is final.


4.  The Article Processing Cost will be waived for Editorial Board Members for up to 2 published articles in one calendar year.

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